Maddie Gardner First Cheerleader To Sign Multi-year Management Deal.

Welcome to our Cheerleading Community

Members see FEWER ads... join today!

L

Lisa Welsh

Read Full Article...

By Lisa D. Welsh

www.CHEERMaD.com

Maddie Gardner, considered to be the first cheerleader in the spirit industry to gain celebrity notoriety in the sport, has signed a multi-year management deal with Proformance Sports Marketing and Entertainment, a management and consulting agency based in Austin, Texas.
A role model to thousands of All-Star cheerleaders worldwide, Maddie, one of the “Superstars of All-Stars” ™, recently took home the Gold Medal at Worlds. She has now made history by signing the first-ever sports management contract as an individual cheerleader from the sport.
Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in the areas of promotion, endorsements, sponsorship development, entertainment and event planning. Proformance has been representing athletes worldwide since 1997. PSME’s clientele includes sports figures, elite and emerging properties and brand in diverse sports.
Further information about Maddie may be found on her official website, maddiegardner.com. To inquire about scheduling Maddie for an appearance or other related inquiries, contact Proformance Sports at 512-391-9800.
https://www.facebook.com/photo.php?....272734709424122.72062.226739254023668&type=1
 
Well, if by her signing this deal, all-star becomes more recognized and well-known, by all means, go for it. I hope she does all-star-related things and brings lots and lots of new interest to the sport we love.

Sincerely,
Don't Forget Where Ya From

I'm just wondering what the point of doing all of this after she has aged out of the senior division. She's going to cheer in college, no? How much promotion can they do for her.

Good for her, I guess.
 
I'm just wondering what the point of doing all of this after she has aged out of the senior division. She's going to cheer in college, no? How much promotion can they do for her.

Good for her, I guess.

There's always open teams...if nothing else?
 
Wouldn't this interfere with any sort of college scholarships? I thought her dad had said she was one of the Moorehead Scholars or something..
 
This is going to come out unintentionally rude, but why does she need management? She aged out of allstars, and international isn't as big of a deal (Not an insult, but an int. team from CEA won't seem as big of a deal as SE). What does she need managing for?
 
This seems a bit much, shes aged out and shes going to college what all will the management team do for her? im just confused why she needs a team to handle her stuff, but they can hire me i cant imagine they would be doing to much, she will have school and practices to go to.
 
I think ProX took a similar approach. Start treating the stars of the sport like superstars and things will fall into place. Cheer is still relatively young, so there are a lot of pieces still feeling itself out.
 
Back