- Apr 14, 2017
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To their credit, I like a lot of what they do. Some of their designs are gorgeous. And I think their marketing decisions have been pretty savvy: unapologetically incorporating all things sparkly and glitzy and lacy into their unis — elements that had previously been considered impractical for cheerleading — really set them apart from the no-nonsense Varsity uniforms. (To be fair, Varsity kind of flirted with those AS design elements first, but I think Rebel really ran with it and reinvented what a cheer uni could be. Five years ago I would’ve laughed at the idea of lace fabric in a uni. Now I see it all the time and don’t give it a second thought.) So I understand where they’re coming from and I think it’s worked for them.
But then there are the Rebel designs that are completely insane: The rompers with the big plastic jewels. The top with the bits of mirrored glass sewn into the sleeves. The ankle-length maxi skirts. The glow sticks:
I don’t get it. Do they think people will order this? Or, as some have said, is it just to showcase their capacities as a design house? I just don’t understand the reason behind these completely impractical designs. A lot of them look like they were designed by people who never cheered in their lives. So I don’t get it. But then again, I’m not someone who ever claimed to “get” fashion. Can someone enlighten me?
For your own reference:
Rebel Athletic (@rebelathleticcheer) Instagram photos and videos
Gordon Steinecke (@rebel_vpofdesign) Instagram photos and videos
But then there are the Rebel designs that are completely insane: The rompers with the big plastic jewels. The top with the bits of mirrored glass sewn into the sleeves. The ankle-length maxi skirts. The glow sticks:
I don’t get it. Do they think people will order this? Or, as some have said, is it just to showcase their capacities as a design house? I just don’t understand the reason behind these completely impractical designs. A lot of them look like they were designed by people who never cheered in their lives. So I don’t get it. But then again, I’m not someone who ever claimed to “get” fashion. Can someone enlighten me?
For your own reference:
Rebel Athletic (@rebelathleticcheer) Instagram photos and videos
Gordon Steinecke (@rebel_vpofdesign) Instagram photos and videos