- Feb 4, 2010
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Rebel is successful because of the new generation of cheer mommies and their ad campaigns cater to them. Many care more about their kid being an "ambassador" for Rebel (and any brand imaginable) and create IG and tik toks for their kids than they do about their child being in a quality cheer program and being a dedicated athlete. They don't blink when they spend hundreds on a Rebel sports bra or backpack and they fly to Rebel "casting calls" and photo shoots but they will rip a coach or gym owner up one side and down the other for charging a reasonable monthly tuition and uniform cost. Cheer is secondary to them.Rebel does have a school lookbook but honestly those designs are nothing that Varsity hasn’t already covered. Rebel’s bread and butter are the comp unis, and their crown jewel is the “couture” line that they aggressively promote by taking cheer’s Cool Kids to Europe every year.
Which is weird because every year they get further and further away from any viable cheer uni design in favor of what are essentially glorified Halloween costumes (over the last few years especially, the couture designs have literally been styled to reflect the next vacay spot than the demands of cheer). And while I understand that the couture designs are supposed to be “conceptual,” the fact remains that nobody is ordering a modified toga to wear to Worlds. I don’t care if Gabi Butler models it on top of a horse. It’s not happening. And they should know that if they have any cheer experience whatsoever. So ultimately, I’m not sure what the point of the whole campaign is, or how sustainable it’ll be in the future if they keep going down this road. Eventually the novelty will wear off.