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I hear what you are saying however I wasnt referring to this incident in isolation i was speaking of negative publicity generally. I view everyone as a potential customer and I have directly experienced a negative news article in a paper about another gym have a temporary positive effect of attracting that gyms students in terms of gaining customers however the overall effect has been negative as it unfortunately left an impression on the general public that Cheerleading is seedy which we are now countering with a lot of positive media and marketing to recover from. Although it may not mean anything right to them right this minute but it might next week when their daughter son neice or nephew say they want to do Cheerleading. Anyway that's just my opinion based on my direct experience, but not every situation works out the same way so I respect your opinion.

And that is exactly what you should do...view EVERYONE as a potential customer. I know that as a military family we are moving this summer and are currently gym shopping..guess what..Georgia is one of our potential move zones..anyone want to guess where my CP will not cheer??? I look at all things when I see gyms, how your cheerleaders act to my CP at competitions, how they act to each other, how your parents act on these boards, etc...and these kinds of things..I know that there are currently 2 programs I WILL NEVER bring my CP too and both have reasons...Trinity being this one and the other is a personal reason that happened at a competition where the owner was RUDE..so always think you never know who you are talking to and if they may ever be your potential customer.
 
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