Certainly profit drives this decision, and as a corporation of one, whose most important product is about to graduate from this sport let me say this; I could give two flying figs about Worlds as a financial entity. Like a hydra, if its head gets lobbed off because of greed, so be it. Something else will take its place. My dollars will go to someone. I want to believe that folks will be smart enough to go with the Worlds type experience that gives them the best bang for their buck, and give their child a rewarding experience. In my other life, before I was a cheer mom, I worked for a large fortune 100 company in NY. They sent us to leadership school, and the lesson that resonated with me the most was the concept of never forgetting your end user. Never forget who your true customer is. Worlds? Are you listening?? Psst... Here's a clue: It's NOT the gym owner.