Just looking over my metrics and visits there is a definite shift for me. The board grew but it was all people visiting via the mobile app. The per day amount visiting the website like normal stayed the same (so overall it was a pretty big growth for the summer). The mobile app I see double to tripling. Are a lot of you just using the app now? Speed of tweets / favorites on twitter slowed down a ton, but not just for me for every cheer twitter. (there are a bunch of fun tools out there to measure interaction and all the large cheer twitters are slow right now) Are there just so many cheer twitters now they sorta take up equal attention now? Activity based on cheerlebrities has dropped significantly around here. Any story or post related to them grows much slower than it did last year at this time. However their instagrams and twitters are still very large. Is the cheerlebrity phase somewhat passing now?