Im A Newer Gym Owner- Looking For Marketing Ideas For Upcoming Season!

[Rebecca Gilbert]

Going into 3rd year as Gym Owner- we have had 2 amazing seasons- Looking for creative ideas to attract new aathletes for our 2014 - 2015 Season

 

[CheerQuestTX]

New gym headed into our second year. We have relied heavily on social media, but I'm also looking for new, creative and affordable ways to at our name out there... We are incredibly small in an incredibly small town!


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[CarolinaFlipz]

Hey Rebecca, Carolina Flipz is a new gym too! We are in our first season. My favorite marketing we have been able to do is public stunting. Get together one or two elite stunt groups and find public outdoor places they can stunt, pass out a flyer and start a conversation with anyone who stops by to watch! Just make sure you get the proper permissions before any stunting!

 

[CarolinaCheer&Dance]

Facebook, instagram, twitter, flyers, website. Those 5 would be a great start. Then take your flyers to local day cares. Start building your pre school program.

 

[ACEDAD]

pass out a flyer

Probably this is a piece of paper. Just to clarify no one is actually passing out their flyers.




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[SHINE ALL-STAR CHEER]

Advertising is always an interesting struggle. Social Media has helped us. We are a small gym in our 3rd season. We also have our athletes repost. (they have the better audience of followers).

 

[quitthedrama]

Going into 3rd year as Gym Owner- we have had 2 amazing seasons- Looking for creative ideas to attract new aathletes for our 2014 - 2015 Season

I am familiar with your gym, and your best source of advertising is the way your teams look on the mat and present themselves off the mat during the season, so you are already doing well with that. Free tumble and stunt clinics during the weeks before tryouts can be effective, as long as you advertise them. Advertise them in your local newspapers (the community calendar section will normally allow you to post it at no charge provided the clinics are free). If you can get the paper to publish an article about your teams that would give you more exposure. Have each athlete bring a friend to one clinic. Ask schools if you can send tryout information home with the students. Participate in community activities such as parades and festivals as often as you can, especially during the summer. Have a twitter account and facebook account and post to it regularly. The more you post, the more likely posts will show up on kids timelines.
Most importantly, seek the input of your existing customer base. Seek feedback from kids and parents, and be open that you want positive as well as negative so that you know how to make them happier next season. Good luck!

 

[Cobalt_Jeron]

The biggest thing that has grown our gym is strait up word of mouth. The owner paid the school district to pass out fliers to all the students in the local schools and didn't get a single reply.... but word of mouth has been the best by far.

 

[TRIUNE Cheer Apparel Art]

I know this will sound like a sales pitch, but so be it. But another great way to attract attention, besides doing many of the obvious other things, is to look great. Lets face it, when something or someone "looks" good, it will at least attract that initial attention, then you sell them on the substance and quality of who you are. And while image is not everything, it can help. Take a look at my website www.TriuneMultimedia.net and you will see some great unique & original cheer uniform designs ive done for apparel companies and gym owners.

 

[j_spennington]

Going into 3rd year as Gym Owner- we have had 2 amazing seasons- Looking for creative ideas to attract new aathletes for our 2014 - 2015 Season

Before worrying about "How to market". You should identify "What" you are marketing. Think about the identity of your gym. What do you want to be known for?

If you want to be known as a development gym make sure your coaches have their USASF credentials, consider any other formal/informal certifications your coaches can get (CheerBandz Coaches Certification)...then market it on your website and all social media outlets.

Implement strict skill progression guidelines for your athletes. You are new...Don't get hung up on winning. Focus on athlete development. This is another way to set yourself apart from other gyms in your area. This is one of the toughest things for a gym to implement, but if you want long term success, do it. Call Kristen or Victor Rosario (Top Gun) and ask them about how they manage skill progression. By being identified as a gym that focuses on athlete development you will attract more families to your gym.

Want to be known as a gym that builds character...Offer character clinics for your athletes...then market it.

I'll stop there. Those are two of the most important things we can offer our cheer athletes. Figure out "what" you want to be known for, consistently offer it and then market it.

Be blessed...

 

[bdove]

Something our gym did this season- customer appreciation week. each day was geared towards something different. But it got the girls involved. Basically your athletes are your walking billboards. the biggest day was on saturday we had an open gym day. the current athletes were given free open gym passes with their names on the back to give out to friends. They had to have the gym pass to get in. All the passes turned back in were put into a raffle. If someone who came to the open gym night, scheduled a tryout your chances got tripled on the raffle. just just small things like that to get your athletes involved

 

[quitthedrama]

those times I wish I knew then what I know now.....