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- Jan 16, 2014
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An Article About Varsity Brands... | Page 11 | Fierce Board - The Voice Of CheerWhat is the Cheerpocalypse?
The time in which gyms will no longer be full because the industries will have priced out families?
Sounds like they'll have a good chance!Ok, so you don't have to give your gym name if you don't want but I'm curious to know if gyms are only focusing on All-Stars or are branching out to other things?
This is what cp's gym does:
They work with 4 higschools (rent space to them on a weekly basis and hold clinics)
We do academy tumbling classes (they don't have anything to do with Allstars and most of the kids that take them are not on a team at the gym)
Offer dance classes (adult & Children)
Parent & me classes for preschoolers
Dance Teams
8TA movement classes and camps
I hope our gym survives the Cheerpocalypse[emoji15]
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Sound like they'll have a good chance!
We are definitely not All Star dependent. That is intentional - partly based on our local demographic and partly due to the knowledge that the current All Star market model is unsustainable long term, Besides All Stars and prep we have:
Power Tumbling - much cheaper year round cost, lower block fees, cheaper uniforms, more competitions, true National Championship where you must qualify score and placement wise to get there. Plus cheer athletes that don't make the high level team they want can cross over and perform their tumbling skills in competition and contribute on the team they are the actual best fit on cheer wise.
Gymnastics - nothing high level yet, but a good foundation set of athletes from Level 1 up thru Excel hat eventually cheer school, do all stars or power tumbling. Compete locally to keep costs affordable.
Birthday parties - can run up to 6 parties in a weekend with minimal staffing.
Tumbling Classes - these stay full Last Spring we offered close to 60 different tumbling/gymnastics classes.
School teams -we currently have 11 school teams that come for tumbling/stunting or both.
Rec teams - we rent space to rec teams to work out and offer camps if requested. This could be a major market if we chose to push it.
Will we survive? I would say yes.
Being a gymnastic coach by training, I love it! I can emphasize technique all day long. Parents, kids or coaches do not rush me to just get the kid the skill because they are competing in a week and if they don't have it their team will lose or they will lose their spot. Plus I make it fun for them so they enjoy that as well.Never really heard of Power Tumbling in our area but it sounds Amazing!
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