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- Thread starter
- #91
I have a radical view on this whole topic.
Don't have a TV show.
Take the money (hundreds of thousands, I presume) that you WOULD have spent on production and airtime and do something more useful with it. Scholarships, coaches education, gym owner training, etc. My personal favorite - make it less expensive to go to Worlds.
Put together a highlight video and put it on YouTube, along with links to FREE videos of each routine. Make it available online and let social media go to town with it. I would guess that you could get volunteers to put the whole thing together for them and it would BLOW AWAY the quality of the televised show and probably be a much more effective marketing tool.
Traditional broadcast TV just seems like an antiquated way to try to promote the sport. It seems like the reason they keep doing it is just because that is what they have always done, rather than actually doing a serious cost/benefit analysis and trying to do the most efficient, most effective way to promote the sport.
Couldn't agree more. Old school TV broadcast just can't be the best way to reach the target audience (I'm guessing under 25 or even 18.)
Sure *I* may still get excited when a Christmas special is on broadcast TV (even though I own the DVD), but I am pretty sure that doesn't apply to the under 25 crowd.
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