Slow your roll on speculating any business mindset. If you said cheer becoming a sport is more about the possibility it would be grounded at the majority of schools and they fear losing camp and competition revenue, I could hop on board. This is hardly about makeup, skirts or because they think "girls can't do hard stuff." Regulation is very expensive and cheer brings in very little revenue, if any, at most schools. There's a good reason why most schools no longer have gymnastic programs, and paying for qualified coaches, and providing and storing required equipment was the reason. From an Athletic Business article: Plus, the expense of gymnastics (startup equipment costs for a new program can run $20,000 or more) compared to the number of participants a team is likely to field simply don't mesh. When it comes to Title IX compliance, many administrators argue, a school would be better off vaulting gymnastics and adding a less costly sport such as soccer or field hockey, which attract fewer liability problems and more participants.