Monday Morning Marketing-take 1

Discussion in 'Cheer News' started by usasffederationnation, Apr 2, 2012.

  1. usasffederationnation

    usasffederationnation Guest

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    Monday Morning Marketing-Take 1
    Each week you will have the opportunity to read through a new marketing idea. Please take them one at a time, think them out and decide which of them will work for you. Not all of them will work for your location, target market or with your style. Think each one out and if it sounds like the right fit, commit to it! Take notes along the way so you can change, add, and delete items along the process the next time.
    The first step is to sit down and create a long term marketing plan. Creating a marketing plan that will work for your gym and your budget is a task that requires creativity, hard work and organization.
    What you will need:
    1 Mission statement that describes your program’s goals. This also helps you remember what you are promoting. What do you want your gym to be known for?
    2 Staff who are willing to be a part of the plan. Share your goals, brainstorm and begin setting gym goals that everyone can be a part of. Be specific…numbers needed on teams, how many kids added to the class program, birthday party sign ups, etc.
    3 Flyers, brochures, postcards, business cards, mailing list, call log, tracking sheets, and even small ads for the newspaper or local magazines.
    4 Now you can begin your marketing timeline of when each event should be scheduled. Determine your target market for each, which tactics will work best and begin!!
    5 Last, but not least, track your results for next time. This will help eliminate things that don’t work and then you can focus on the things that do!
    Ensure you have all of the recourses needed and you are ready to do the necessary follow through. Lack of resources and follow through can demolish any great plan!
    If you have an open house, camp, clinic, etc and have a lot of new people walk through your door, ensure you have captured their contact information, so you can reach out to them when you are doing other activities at your facility. Also, make sure you have ‘what is next’ available for them. For example, if you have a cheerleading clinic 3 weeks prior to your all-star tryouts, you want to have all of your all-star tryout clinics, dates, and details ready for them. Participants that come to your gym should never leave empty handed…they should know what they are going to do at your facility next!
    Authors: Angi Dunham, Dawnn Doychak

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  2. ufomom

    ufomom I have my own cheer message board

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    Dying laughing. An article on marketing from the USASF.

    I hope they read Step 5.
    5 Last, but not least, track your results for next time. This will help eliminate things that don’t work and then you can focus on the things that do!
    I thought it was some weird title about Monday Morning quarterbacking and how they were going to try to do better in marketing their new ideas and not cause people to want to march on them with torches. And maybe an apology.
     
  3. ufomom

    ufomom I have my own cheer message board

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    I copied and pasted this from another thread. Since the USASF appears to have posted this. Maybe they will read it and think about step 5.