All-Star New Gym Acquisitions 2015-2016

[cheernerd5678]

I'm just confused about why UA would buy the rights to GymTymes name instead of just having it stay under the UA name

 

[kristenthegreat]

Did we NOT discuss this with the whole stupid BUTBT/ASC name changes? BRANDING IS CRUCIAL TO A BUSINESS. You REBRAND when you want to change something/have a fresh new start. You don't rebrand when things are fine, especially to a name of a competitor.

That's like Cheer Athletics opening a gym in Utah and calling it California Cheer.

This is also why I'm tempted to start a side business teaching all this.

 

[gofriars610]

This is also why I'm tempted to start a side business teaching all this.

Hire me as your copy editor?

 

[kristenthegreat]

Hire me as your copy editor?

Done.

 

[Just-a-Mom]

Did we NOT discuss this with the whole stupid BUTBT/ASC name changes? BRANDING IS CRUCIAL TO A BUSINESS. You REBRAND when you want to change something/have a fresh new start. You don't rebrand when things are fine, especially to a name of a competitor.

That's like Cheer Athletics opening a gym in Utah and calling it California Cheer.

This is also why I'm tempted to start a side business teaching all this.

I will say, while UA North has an excellent name for themselves, they've struggled to get their other locations to succeed. I cannot understand it, because their main is awesome. But since I've lived here I think they've opened and closed 2 or 3 UA South locations.

So maybe sticking a different name on it will help? (especially this particular different name)

Wish they'd used CCR's location though, because that was more convenient for ME, which is obviously important.

 

[Ashley]

Done.

I'll make your website!

 

[kristenthegreat]

I'll make your website!

Excellent. I'll get into market research and target opportunities!

 

[tumbleyoda]

Excellent. I'll get into market research and target opportunities!

With all of the missteps, bad pr announcements, etc taken by the industry the last few years, this might end up being a full time job.

 

[cheerIL]

I will say, while UA North has an excellent name for themselves, they've struggled to get their other locations to succeed. I cannot understand it, because their main is awesome. But since I've lived here I think they've opened and closed 2 or 3 UA South locations.

So maybe sticking a different name on it will help? (especially this particular different name)

Wish they'd used CCR's location though, because that was more convenient for ME, which is obviously important.

Part of the issue with opening a gym in the south suburbs has been the fact that school cheerleading is HUGE in the area. Lockport, the 4 Lincolnway schools, Providence, Marist, Sandburg, Joliet West etc, etc are all highly competitive, well respected programs. They have very little coaching turnover (and when there is a change it is a smooth transition...usually) so people know what they are getting. You also have to remember that cheering for one's school is also a huge deal in that area...Most of the football programs are outstanding so kids enjoy cheering for their school.

I think a gym would be better served to really develop their youth and junior level teams and market itself as a "feeder" program for all of these schools...then get those kids back in the gym on a partial season team after the HS season is over...A gym that marketed and built itself that way would make a KILLING in the south suburbs.

 

[Mom2Cheergirls]

I don't know if cheer Tyme is acquiring a new gym but they are opening a new on in Harrisburg

Which state as there is a Harrisburg in both the states they currently have gyms???

 

[kristenthegreat]

With all of the missteps, bad pr announcements, etc taken by the industry the last few years, this might end up being a full time job.

One that I can do from the comfort of my own home leaving time for acting pursuits?!? SOLD.

 

[Nothanks]

Which state as there is a Harrisburg in both the states they currently have gyms???

PA. On the other side of the river from where the Mechanicsburg gym is.


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[mybabywantstotumble]

I don't understand CT opening a location so close to their other PA one, especially when the PA location has been struggling the past few years.

 

[uhhlyssa01]

I don't understand CT opening a location so close to their other PA one, especially when the PA location has been struggling the past few years.

Maybe they are merging with a gym, or moving their Mechanicsburg gym to Harrisburg? Who knows actually, the original poster wasn't too clear

 

[lclelan]

Maybe they are merging with a gym, or moving their Mechanicsburg gym to Harrisburg? Who knows actually, the original poster wasn't too clear

They merged with Puma Allstars. However they are opening a new gym somewhere in Harrisburg. This will be seperate from the Mechanicsburg location.