All-Star Idea: Multi Location Gyms Must Have Different Colors At Each Gym Location

[cheernerd5678]

Funny, this just popped up on my tumblr dash

 

[canz]

Just had an easy idea. For multi location gyms each location must have distinctive color set. Everything else can be the same. Thoughts?

We have different colours for each of our gym locations and we also have different gym names. We are still easily recognised as different locations from the same gym I feel even with different colours and unis on.

 

[canz]

I think gym owners would be more likely to have them compete against eachother if they had different colors.

We compete directly against each other every competition. This is one of the reasons I think the standard of our levels teams has risen so quickly over the years.

 

[ErinS]

That would be assuming the satellite gyms are as good as the main one. Do you think when a gym puts a new logo on the top that you recognize it is instantly better? Sometimes it is and sometimes it isn't.

I don't think it has anything to do with being good as the main one. These satellite gyms are essentially selling customers the opportunity to become as good as the main one. The main gym becomes the example and the standard to work toward and eventually achieve. The people at a satellite gym know that based on the main one their kid can eventually become part of the car pool heading off to be on the premier team from that gyms main loaction

If "CEA-Random" opens next to "Cheer n Fun Allstars" people are going to jump ship for CEA- Random just to have that CEA logo across their kids chest. If a parent is coming for the first time to sign their kid up for cheer having no other knowledge of all star cheerleader other than a few worlds videos they saw on You Tube... I'm willing to bet they're going to walk into "CEA-Random" and not "Cheer n Fun".

Now if 'CEA-Random" has a different logo and they aren't in teal, black and white.....they might as well go to "Cheer n Fun" and slap on that inevitable hot pink and zebra uniform.

 

[King]

I don't think it has anything to do with being good as the main one. These satellite gyms are essentially selling customers the opportunity to become as good as the main one. The main gym becomes the example and the standard to work toward and eventually achieve. The people at a satellite gym know that based on the main one their kid can eventually become part of the car pool heading off to be on the premier team from that gyms main loaction

If "CEA-Random" opens next to "Cheer n Fun Allstars" people are going to jump ship for CEA- Random just to have that CEA logo across their kids chest. If a parent is coming for the first time to sign their kid up for cheer having no other knowledge of all star cheerleader other than a few worlds videos they saw on You Tube... I'm willing to bet they're going to walk into "CEA-Random" and not "Cheer n Fun".

So you're saying you must go to random to be eventually part of the main one?



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[ErinS]

So you're saying you must go to random to be eventually part of the main one?



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I'm not saying that you MUST go to random to eventually be apart of the main one. I'm saying that being apart of random and looking up to the main one and feeling apart of the Main ones family in name recognition and branding is a huge selling point.

 

[King]

I don't think it has anything to do with being good as the main one. These satellite gyms are essentially selling customers the opportunity to become as good as the main one. The main gym becomes the example and the standard to work toward and eventually achieve. The people at a satellite gym know that based on the main one their kid can eventually become part of the car pool heading off to be on the premier team from that gyms main loaction

If "CEA-Random" opens next to "Cheer n Fun Allstars" people are going to jump ship for CEA- Random just to have that CEA logo across their kids chest. If a parent is coming for the first time to sign their kid up for cheer having no other knowledge of all star cheerleader other than a few worlds videos they saw on You Tube... I'm willing to bet they're going to walk into "CEA-Random" and not "Cheer n Fun".

Now if 'CEA-Random" has a different logo and they aren't in teal, black and white.....they might as well go to "Cheer n Fun" and slap on that inevitable hot pink and zebra uniform.

As well my idea they would still have the cea logo. No logos or names would change. Just color combos. So it would still meet your listed criteria.



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[King]

I'm not saying that you MUST go to random to eventually be apart of the main one. I'm saying that being apart of random and looking up to the main one and feeling apart of the Main ones family in name recognition and branding is a huge selling point.

Yes and logo and brand would be the same. Just colors for location are different.


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[ErinS]

As well my idea they would still have the cea logo. No logos or names would change. Just color combos. So it would still meet your listed criteria.



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But same thing can be achieved in keeping the colors and having differently styled uniforms. You don't need to introduce a whole new color scheme. It just separates these gyms from the over all brand. I use CEA as an example because this year, introducing the same uniform but in a different main color (black or white) does an excellent job of keeping the areas "separate" yet still maintaining a cohesiveness

An entirely different color scheme would not achieve that

 

[King]

But same thing can be achieved in keeping the colors and having differently styled uniforms. You don't need to introduce a whole new color scheme. It just separates these gyms from the over all brand. I use CEA as an example because this year, introducing the same uniform but in a different main color (black or white) does an excellent job of keeping the areas "separate" yet still maintaining a cohesiveness

An entirely different color scheme would not achieve that

You are saying if it was the same X-man logo and name but different color palette people wouldn't know it was CEA?

 

[ErinS]

You are saying if it was the same X-man logo and name but different color palette people wouldn't know it was CEA?

I'm saying it wouldn't feel cohesive and that I probably wouldn't buy in to it as a customer because for me personally, name, branding and color recognition matter.

If I were going to buy Christian Louboutins and someone in a store is trying to sell me a newly introduced pair without a red bottom, I'm not going to buy it. Primarily because people aren't going to be able to tell from the bottom of my shoe that they're Louboutins. It matters.

But I don't doubt that there would be some people at competitions that wouldn't get it and be all "hehehe, that little gym tried to copy so and so"

 

[12stepCheermom]

@King to keep with the example, I have a kid at CEA Random as well as one at CEA "main/flagship/whatever" i don't believe color coding my kid as "less" than my other one has any positive results for kids.

See my previous post.

And for two seconds can we talk about the fact we don't have a universal score sheet, a viable athlete registration or credentialing system and do have uniform "rules" that are interpreted in 67 different ways and get a handle on what's really important before we start dictating to private businesses how they have to operate. I don't think the industry has a handle on policing what's out there let alone adding the color police to gym uniforms.


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[SarahS]

And for two seconds can we talk about the fact we don't have a universal score sheet, a viable athlete registration or credentialing system and do have uniform "rules" that are interpreted in 67 different ways and get a handle on what's really important before we start dictating to private businesses how they have to operate. I don't think the industry has a handle on policing what's out there let alone adding the color police to gym uniforms.


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THIS.

 

[dawgshow]

@

And for two seconds can we talk about the fact we don't have a universal score sheet, a viable athlete registration or credentialing system and do have uniform "rules" that are interpreted in 67 different ways and get a handle on what's really important before we start dictating to private businesses how they have to operate. I don't think the industry has a handle on policing what's out there let alone adding the color police to gym uniforms.


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*slow clap*

 

[King]

@King to keep with the example, I have a kid at CEA Random as well as one at CEA "main/flagship/whatever" i don't believe color coding my kid as "less" than my other one has any positive results for kids.

See my previous post.

And for two seconds can we talk about the fact we don't have a universal score sheet, a viable athlete registration or credentialing system and do have uniform "rules" that are interpreted in 67 different ways and get a handle on what's really important before we start dictating to private businesses how they have to operate. I don't think the industry has a handle on policing what's out there let alone adding the color police to gym uniforms.


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Small correction. We do have a universal scoresheet coming and the athlete registration system will be a bit like our healthcare website. It isn't good right now but eventually it will work. A color coding of gyms would have to be decided on and given a lead time of two years before it would be acted upon.